The black-and-white world can only elicit recognition, as the artistic image is only black-and-white in the eyes of many. Why not use a monochrome version of Instax as well? Fuji appeared in the 90s with its first Instax cameras. The popularity of Instax has been unbroken almost since then, as ease of use and good quality are actually synonymous with customer friendliness. Perhaps this Instax film size is closest to the Polaroid size, if that has any significance. It is characterized by exceptional sharpness and beautiful tones, paired with a truly unique look, as the image size is almost 11 x 9 cm! The package contains 10 films.